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About us

Crowned Lioness Store by Chellekay Holdings

Chellekay Organics

Where strength meets beauty, and every crown deserves to flourish.

Crowned Lioness Store is a proudly South African brand under Chellekay Holdings (Pty) Ltd, with Chellekay Organics serving as the personal care and haircare division of the business.

Our brand is built on a simple but powerful belief: everyone deserves to feel confident, valued and proud of who they are.

Chellekay Organics focuses on creating quality personal care products that encourage healthy self-care routines and help our customers embrace their natural beauty.

Our range currently includes haircare products developed with carefully selected ingredients, with plans to continue expanding into other areas of personal and body care.

We aim to create products that are practical, purposeful and made with care.

For us, personal care is about more than appearance. It is about taking time to look after yourself, building confidence and recognising your own worth.

Whether caring for your hair, skin or overall wellbeing, we believe that self-care should be an experience that reminds you that you matter too.

The founder of Crowned Lioness Store with the Hair Growth Combo